When you need a high-quality advertising for a certain product, native advertising is often used. Often this option is used on the Internet and leads to increased sales. What is native advertising and how it differs from other types of product promotion we suggest to know.
Native advertising - what is it?
This type of advertising is difficult to distinguish from the most ordinary content, as it is not noticeable, does not irritate and does not reject as other advertising texts. Here, each user can see useful information for himself, an important advice and at the level of the subconscious wants to practically use it. Native advertising is a review article, a post, a non-advertised response, questionnaires raising actual problems, or tests. This format of advertising should be stylistically similar to the site where it is located, and at the same time look like one of the resource materials.
Native advertising - types
Sell unobtrusively goods or offer some kind of service can be with the help of native advertising, which is often used on the Internet. This method of promoting the goods is considered the most acceptable, because it helps to attract attention. Native or as it is called natural advertising is divided into these types:
- Advertising posts in social networks . Among them there can be the most usual text messages in Facebook, VK, Classmates. There is a sufficient base for interests, which will save time for prompt decision-making.
- Blocks "More on the topic . " If the user has read two or four articles on a topic, then the advertisement already knows that you will still read and therefore offers you them.
- Article . In its form it resembles an editorial, brand-sponsored article.
Sponsorship content
In order to unobtrusively advertise a certain product, a company can order an article on the site to which the audience has confidence. At the same time, the subject of the article will not differ from the one published by the resource, and the advertised services or goods will be mentioned casually. All the advantages of the product can be formulated in the form of useful advice, and the motivation for buying will serve as a description of successful experience of use, or a comparison with other similar products.
The native format of advertising is the design of certain advertised content in the form of a useful article, either as a variant of an interesting video, the use of sparkling humor or an attempt to understand a certain useful topic. The main objective of this type of advertising is to remain interesting to the audience and, if possible, become viral.
Recommended content
To configure a block of recommended content is not so difficult (let's look at the example of youtube). To do this, click "promotion of content" and choose one of the options:
- New on the channel - you can recommend to view the last downloaded movie.
- Selected video, or playlist - you can specify an object from the list, or by URL. If you select this option, you can add a message that appears next to the recommended video or playlist.
- Optimize - the system will be able to independently determine the most acceptable time for displaying the recommended content, based on the viewing data. If you set the start time of the display, it will only be applied when the optimal time can not be determined.
Advertising in the news line
Native advertising in social networks is often used. Often, small advertising posts can be seen in the news line. Sometimes such materials are a direct advertisement of some product or service, and sometimes the content is disguised, and it is difficult to understand that the product is advertised in it. Such texts are informational in nature and are interesting for users of social networks .
Native advertising - examples
Examples of this type of advertising is actually quite a lot. Successful can be described as an example published on Buzzfeed advertising, as well as sponsored by Acuvue - "11 very cool facts about your eyes that you did not know about." This content was relevant to the brand. It is worth noting that all the facts are fascinating and worthy of our attention. An interesting article from the Acuvue brand is a model of successful application of native advertising. Often there is native advertising in networks.
How to launch native advertising?
Often, advertisers are interested in how the best native advertising is created. Run it is not so difficult. To do this, you must select the appropriate thematic area and place the necessary content. At the same time, the site should be close to the subject of the advertised product. Correctly chosen platform is the key to the success of each advertisement. If you choose an inappropriate site to promote the product, you can not only not promote a certain advertised product or services, but also damage the entire campaign.