Insight can visit any person at any time. Thanks to him, incomprehensible things, over which a person has long and persistently pondered, become understandable and achievable. Insight is an important factor in many discoveries of a personal and global scale.
Insight - what is it?
The concept of insight is used in various sciences: literature, theater, psychology, psychotherapy, zoopsychology. Insight is a psychological phenomenon in which a person suddenly finds an answer to a question of interest to him. This phenomenon is desirable for all people of creative professions and scientists who for a long time collect information on an interesting issue, analyze it, but can not find the answer. Insight is insight, a flash of consciousness, insight.
Insight is often attributed to the field of the beyond. The reason for this relationship lies in the very phenomenon of insight. The solution of the problem to a person can come in the most unexpected place and in an unexpected time. For example, Poincaré worked for a long time on mathematical laws, which in no way could be reduced to a single whole. The scientist suddenly realized the answer to the question of interest, being on the footboard of the bus.
Insight in Psychology
The concept of insight is well described by adherents of Gestalt psychology. They argue that each task requires its solution. If a person does not find an answer to a question, his gestalt is not completed. For this reason, the person will continue to seek the answer to the question of interest consciously or unconsciously. At a certain moment under the confluence of circumstances a person can come to a decision that has been looking for so long.
Insight in psychology is a decision, a long-awaited answer that was found suddenly, unexpectedly. In Gestalt therapy it is said that insight - a sudden discretion of the essence of the problem situation - helps to complete the gestalt, to close a specific system related to the issue. He helps to see the problem picture intact and look at it from a new angle. This phenomenon arises on the basis of visual and auditory images, emotional experiences, events of the past. The connection of certain images, associations and information leads to the emergence of insight.
Insight - what is it in marketing?
Unlike psychology in marketing, the word insight has a slightly different meaning. It means the consumer's expectations of a particular product. Insight in advertising is a demonstration of the wishes and motives of people for the acquisition of the advertised goods. In this sense, the insight is the producer's assistant. It helps to understand the wishes and needs of consumers and respond to them. Correctly selected insight leads to increased sales and popularity of the product.
Insight in creativity
Insight is an insight that can be felt by representatives of different specialties. This phenomenon can help make discovery in science, create a new work of art, solve the life question. In all cases, the principle of insight is the same: insight comes to a person when he has enough information , worked on it for a long time, and then for some time distracted from the solution of the problem. Insight appears as if from the depths of consciousness and carries with it an understandable and exact resolution of the problem.
In art, insight means insight that comes to one who comes in contact with a work of art. The task of each work - musical, theatrical or literary - is to lead the viewer or listener to a new understanding of certain life phenomena. The value of each work of art is whether it can find a response in the hearts of connoisseurs of art and lead to insight.
Types of insights
The concept of insight is multifaceted and applied in different industries, but the concept of types of insight is used only in management. Here are the most common types of this phenomenon:
- Dramatic . In this sense, the product is a response to the person's need.
- Cultural-contextual . This kind of insight is based on a context that can increase attention to the product. Context can be historical or sociocultural.
- Grocery . For this type of insight take into account the various criteria for choosing the product: value, appearance, functionality, manufacturer.
- Formal . This kind of insight is often called a technique. Under it is meant a way of supplying goods using a game with space, illusions, style.
- Perfect . It combines all types of insight, which allows you to create effective and interesting advertising.
How to manage insight?
Although the phenomenon of insight has not been studied enough, Gestalt psychologists give such advice as to achieve insight:
- there must be a great desire to solve the problem or find an answer to a specific question;
- a sufficient amount of information must be collected on a problematic issue;
- It is often necessary to reflect on the problem, trying to find the right answer;
- after the first steps have been passed, it is necessary to distract from the problematic issue, switch our attention and wait for the subconscious mind to come to the right decision.