Crisis phenomena occurring in the domestic economy could not but affect the producers and consumers of the car industry. Assessing the current dynamics in the market, many industry experts, including the general director of SC "Rolf" Tatyana Lukovetskaya, determine the situation that emerged in 2016 as a "bottom". This thought is difficult to deny the logic, given that, according to the analytical agency "Autostat", for the first ten months of the year, the Russian car market declined to 1.147 million cars. The figure means that the number of sales decreased by 13.3% compared to the same period in 2015. At the same time, fewer domestic motorists can afford to buy a foreign car - for the first time since 2013 the share of sales of imported cars in Russia this year fell below 80% .
When considering the secondary car market, the situation does not look so sad. There is an increased demand for used cars, with different calibers and suits. Especially popular are traditionally small, simple and economical family cars of class D. As before, they are leading in the segment of foreign cars. According to the portal "Autosearch", the classic family "Ford Mondeo" in the secondary market of Peter is available from 100 thousand rubles, which is cheaper than a new car of this class of domestic production. (Figure 1)
Interrelation of the characteristics of the car and its cost
From a detailed analysis of the proposals "Ford Mondeo", presented today in the secondary market of Peter, it is clear that:
- Among the cheapest options (39-150 thousand rubles) are cars from 1995-2000. release with mileage for 200 thousand km - these cars occupy 22.2% of the total mass of ads.
- Most expensive (1-1.4 million rubles) are valued models 2015-2016. issue, the mileage of which does not exceed 50 thousand km - there are only seven copies (2.2%) on the "Autosearch" portal.
- Of the machines submitted for sale, 41 operates on diesel, which is 12.97% of the total.
- The layout for the bodies is as follows: 82% sedans, 5.7% hatchbacks, 8.9% versatile cars and 3.4% liftbacks.
According to the analytical agency "Autostat", "Ford Mondeo" is one of the leaders in its class in the Russian car market, and the number of models sold in the country in 2013 exceeded a hundred thousand. Such a demand for machines can be explained not only by their high reliability and external elegance, but also by the richness of the choice of solutions. The model is presented in a wide variety of body options, engines and trim levels, which allows it to cover a wide audience and different target groups of buyers.