Principles of business communication

What is business communication and for whom is it intended? You, of course, may seem that you personally have no relation to business life and the ability to write in the genres of the official-business style of speech you to anything. However, it is worth emphasizing that regardless of the profession, each of us is faced with a situation in life when we have to talk to an official, or write an official note. In such situations, attention is paid not to lyrical presentation, but to observing the principles of business communication . So, we learn the top of the iceberg of a business "match".

Psychological maneuvers

Goodwill

American entrepreneurs argue that business is the ability to talk to people. Paraphrasing, we can safely say that in this case, "talking" means "selling to people." And really, did you pay attention to the following ethical principle of business communication: salespeople-consultants, secretaries, waiters in the best restaurants - they are all trained in eloquence, and they should look "with needles". This is the first psychological principle of business communication - the "principle of benevolence", which says that people who seem to be attractive to us are more likely to believe than those who do not like us outwardly.

Contrast

Experienced realtors use this maneuver - first they offer several houses with an obviously overpriced value, and then show what they actually intend to sell. As a result, the last amount seems to a person insignificant for such an acquisition. This principle was confirmed by scientists when students were asked to put their hands in three buckets: the first - with hot water, the second - with the warm, the third - with the cold. Left put in hot, right - in cold, and then both hands in a warm bucket. As a result, the left hand feels that the water is cold, and the right one "believes" that it is just boiling water.

Social proof

This is one of the general principles of business communication, which is widely used by politicians. In the election campaign, it is only necessary to list the list of celebrities who expressed "full agreement with the candidate" and this will convince millions of voters. People tend to approve what their idols approve. The reason for this behavior lies either in the lack of courage, or because of a sense of similarity with this celebrity.

Mutually beneficial exchange

This moral principle of business communication is used by charitable foundations and sectarians, as well as sellers. First, they give you something (for example: a postcard and a souvenir), and then they ask to make a charitable contribution.

Or another option - you give free samples, and then offer to buy. A person always tries to return the courtesy given to him not to look ungrateful, and as a result, he buys and makes a contribution.