Today the hotel business is a huge complex of services of the most diverse spectrum. Small cozy hotels and hotels have long taken their place in the development of the economy. On their territory today there are beauty salons, SPA and everything that the client can be interested in. How to make your business in this field successful?
Pros and cons of hotel business
Such a business can be called cost-effective if it is properly built and takes into account many nuances. Many hotels do not know the rebound from customers, but not everyone is counting on such popularity. Why is the hotel a profitable business?
- Hotel business is closely connected with tourism, therefore gives a lot of additional opportunities for the owner.
- Services hotels and hotels are in demand always.
- This type of business is in constant development and profitability from year to year only increases.
- You can earn not only by handing over the numbers, but also by selling a lot of additional services and goods.
- This business is almost always supported by city authorities.
- If you suddenly get tired of doing this business, then very quickly there will be buyers who will happily intercept this "relay race" from you.
As with all types of business, this industry has some flaws, which must be taken into account before deciding to engage in this business:
- high initial deposits;
- long-term payback;
- unevenness in sales, seasonality (if you decide to build a hotel by the sea, in the summer you will not have a call from clients, and in the winter - you will have to stand);
- insufficient number of skilled workers.
Profitability of hotel business
The subtleties of the hotel business lie in the geographical location of the hotel and the hotel. If it is a hotel complex in the center of Moscow, the complex is located near several historical sights, then the profit here will be stable year-round. When it's a small hotel in a provincial town, the profit will be much less. Hotel complexes near the sea in general will be profitable only in the season, but its size is high, and the proper organization of the business will help not to lose customers in the winter.
Risks of hotel business
The problems of the hotel business are affected by several factors.
- Economic . To avoid such risks, you need to be accurately informed about all changes in legislation, clearly plan the work of the business.
- Political . This category includes changing the visa regime, discontent on the part of the authorities.
- Specific - the risks of loss of reputation, the operation of facilities, the threat to the safety of personnel or customers.
- Natural . The risk of contamination of nearby water bodies, and other problems with the flora that result from human exposure.
How to start a hotel business?
The pledge of any successful enterprise is planning. The organization of the hotel business begins with the drawing up of a competent business plan. In addition, you need to collect a lot of information, analyze the market demand for services, analyze competitiveness. What aspects should the business plan contain?
- location;
- the format of the institution;
- range of services;
- set goals.
Then a financial plan is drawn up in full compliance with the regulations and standards. Own funds are far from always and not enough for everyone to open such a business, so you need to think about ways to finance the project: you can borrow money from friends / relatives, or you may have to take out a loan from a bank that will pay off as a result.
Innovative technologies in the hotel business
To keep up with the times is the main task of a businessman at this stage. Innovations in the hotel business will be the key to a successful enterprise and will increase competitiveness. What innovative ideas are there to acquire:
- connection to Google Hotel Finder, with the help of this service, customers will be able to find the hotel by location;
- the latest technology in the apartments, free Wi-Fi, the provision of customers with chargers, laptops for the period of residence.
Marketing in the hotel business
It is important to promote your business-child. Advertising in the hotel business is not in the last place. It is necessary to compose a literate text that will describe the institution from the best sides. The main thing is not to hide the disadvantages from clients, but to describe them in the text so that they look like pluses. If the main transport hubs are not at the closest distance from the motel. We can say that the noise of the road will not drown out the singing of birds, and a walk through the picturesque places will be a pleasure.
Place advertising on Internet resources. Spend a few PR campaigns. Focusing on the target audience, place the advertisement in the appropriate media. The role of marketing in the hotel business is very high. This is a conceptual model for managing the entire enterprise. An improperly constructed system of marketing activities can bring to nothing all the works.
Books on the hotel business
Correct and competent to start entrepreneurship can help relevant information. The first thing to do is to study all aspects of competent knowledge. There are popular books about the hotel business, among which it should be noted:
- "Hotel business. How to achieve an impeccable service " , author Balashova Ekaterina.
- "Personnel management in tourism and hotel and restaurant business" , author Agamirova EV
- "Management of hotels and restaurants: a tutorial" , the author Kabushkin NI, Bondarenko GA
The development of the hotel business in recent years is gaining momentum. Even possible risks do not stop businessmen. The main advantage is still the support at the state level of such institutions, because they bring considerable revenue to the treasury of the state. A particularly attractive and promising is the hotel activity, directed to the international sphere, tourism.