Most recently, famous designer Donatella Versace presented her autumn / winter 2016 collection of clothing. The advertising campaign, which was filmed by the world-famous photographer Bruce Weber, turned out to be very realistic, if only for one moment: the models that participated in this photo shoot, 23 and 21, and each of them is already the mother of two 3-5 year old children.
Donatella Versace Loves Provocation
After the pictures from the photo session appeared on the Internet, the page in the social network of the fashion house Versace was simply "overwhelmed" with negative reviews. They were not concerned with the collection, just with this Donatella coped well, and the one who represented it. The world-famous Carly Kloss and Gigi Hadid are perfect in the pictures, but their age has confused many. The fans have already calculated that if the 21-year-old Gigi actually had a son of 5, but she would have given birth to him at 16, which is a very brave move even for Versace. However, Donatella is not a person who will allow someone to criticize himself, so she replied to all those who were dissatisfied:
"I am Versace! Perhaps it will seem to you that this is very pathetic, but I do not know how to say it differently. We, our House, create extraordinary situations, not being afraid that they will not understand us. My family has always been famous for provocations. I love them too, and that's fine. That's why our campaigns are so daring and unlike other famous brands. Life would be very boring if everyone were expected to do the same. "
In addition, the designer decided to tell a little about why she chose Hadid and Kloss:
"In my collections, I, especially in recent times, think about who carries my creations. In my opinion, Versace is ideal for women who care about their husbands and children, have their own business, meet friends, travel, play sports, etc. In my new campaign, I wanted to show the full life of such women. To do this, I needed strong personalities, those who already achieved a lot in life and gained respect for their activities. That's why Hadid and Kloss became ideal candidates for this photo session Versace. They are women to themselves, who remain so in all situations. "Read also
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Donatella spent her whole life working on advertising
Versace was born in 1955 in Italy. She inherited a 20% stake in the fashion house Versace, after the company's founder, her brother Gianni, was killed. After graduation, Donatella became interested in fashion and joined the PR-director at the fashion house Versace. She managed all the advertising campaigns of the brand. She was engaged in selecting models, creating images for photo sessions and distributing promotional products. Over time, she became a designer of clothes. At the moment Donatella is the key figure in the company: chief designer, PR-director, etc.
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