A new world record for viewing trailers is set!

The film "Beauty and the Beast", the release of which is scheduled for March 2017, has already appeared in the spotlight of film fans. The official trailer of the picture, published on November 13, was viewed 127.6 million times in the first day. Thus, he was able to interrupt the performance of recent record-holders - the erotic drama "50 shades darker" (114 million) and the fantastic saga "Star Wars: Awakening Force" (88 million).

What is the secret of such a crazy popularity of a fairy tale story, based on the Disney cartoon of 1991? The answer is simple: as many as 29 million views a short video was received through the official account of British Emma Watson. It was she who was entrusted with the role of Belle.

"Beauty and the Beast" - an incomprehensible love story

It is necessary to admit that the casting for the film was extremely strict. Emma Watson's partner was chosen by equally talented young actor Dan Stevens, whom viewers appreciate for their roles in "The Walk Among the Graves" and "Downtown Abbey". The main villain of Gaston will play Luke Evans, lit up in the "Hobbit" and "Dracula".

On the scoring of fairy-tale characters - amusing servants of the Beast - no less talented artists Ian McKellen, Ewan McGregor, Emma Thompson and Stanley Tucci were invited. They respectively got the roles of Cogsworth, Lumiere, Mrs. Potts and the piano of Cadenza.

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It remains only to be patient and wait for a loud fabulous premiere. In the meantime, we suggest you get acquainted with the trailer-record holder and a little bit of fantasy.

"The beauty and the Beast". Trailer number 2