Scandal, provocation and failure: TOP-20 advertising ideas that were not accepted by society

To come up with a high-quality advertising idea is not an easy task, therefore, agencies are constantly at risk, seeking new areas for the transfer of the company's concept. Unfortunately, they are sometimes failures.

Advertising - the engine of progress, but sometimes the desire to stand out and attract more attention from others goes beyond the framework of decent. Marketers like to play on the feelings of people and affect the social problems of society, which ultimately makes advertising really scandalous and even banned. We offer to look at several similar advertising posters.

1. Advertising, from which goose bumps, but so marketers decided to introduce a new antibacterial soap.

2. Marketers of the Harvey Nichols brand decided that this is the best way to inform buyers about a new sale. At the same time the slogan sounded: "Try to restrain your excitement".

3. A well-known advertising agency has developed a global campaign for Diesel, calling for "to be stupid." The public did not like slogans like this.

4. Advertising "Ford Figo" simply shows the capacity of the trunk, although for this purpose an ambiguous topic was chosen.

5. This advertisement for the Kenwood Chef food processor was not received by the public because of the discriminatory slogan: "She does everything except baking. That's what a wife needs! "

6. For a long time, Puma company denied its participation in the creation of this advertisement, which caused many negative reviews.

7. Does this ad make you want to buy sunglasses? Such an extraordinary way provoked a lot of discontent.

8. Such anti-tobacco advertising caused a flurry of emotions in France due to the exploitation of the topic of sexual violence.

9. Another blunder for Diesel, because this advertisement was accused not only of sexism, but also of racism.

10. A strange solution for advertising Lifebuoy soap is to depict a hamster in the form of a cake, adding the slogan "You are what you touch".

11. The picture on which the imam kisses the Pope was used to support the organization against hatred, but after a while the photos were asked to be removed.

12. The poster of the famous brand, located in New York, provoked a wave of indignation, as passersby were sure that the word "Fuck" was encrypted.

13. That's how Sisley's clothing brand shows its customers that their clothes are intoxicating, like drugs.

14. The billboard of sunglasses with the call "Happy to sit on your face" had to be removed in seven days because of numerous complaints.

15. This advertising billboard has caused numerous accidents on the road.

16. Santa Claus, who promotes smoking ... Shock.

17. Think, what can advertise such a poster? The answer is quite unexpected - a new pizza in Israel.

18. How could you think of such a thing as introducing a child as a stuffed pig? It was the presentation of the slogan: "Consuming the Earth, we consume our future".

19. There was no limit to the indignation of women, so BMW had to cancel advertising.

20. The ideas in which black people are involved are always risky, and this Honda ad was unsuccessful.