Aristocratism, luxury, modernity, individual approach - all these qualities have gathered in themselves a French brand of Italian origin Cerruti. At first glance, completely incompatible things were able to embody this Fashion House. Thanks to all these qualities, Cerruti brand was unique and in demand all over the world.
So, in order
1881 was the starting point for the creation of the Cerutti brand, when the three brothers Quintano, Stefano and Antonio Cherruti decided to open a textile factory in the town of Biella (Italy). The company Laniaicio Fratelli Cerruti was engaged in the manufacture of high-quality woolen fabric. The suppliers of raw materials were South Africa and Australia. But the factory could remain only a factory if in 1957 the grandson of one of the brothers Cherruti Nino did not release a collection of clothes Cerruti for men prêt-a-porter de luxe. In 1950, after the sudden death of his father, Nino Cherruti had to head the factory, leaving the university. In 1967, the brand Cherruti 1881 tear off the first firm boutique in Paris on the Madeleine Square. In the 60s of the last century, almost half of Cherruti's clothing was sent to the US, China and Japan. Mass production of men's clothing Cerruti handmade fashion designer embodied in life in 1967, and female - in 1976.
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Hollywood and Cerruti 1881
Since 1985, Cerruti brand has been mastering European films, later Hollywood. In the costumes of Cherruti, the movie heroes are flaunted: Jack Nicholson, Kim Bessinger, Sharon Stone, Harrison Ford, Marcelo Mastroiani, Richard Gere. Maestro himself Nino Cherruti starred in the episodes of the films "Man Cannes", "Podium" and "Svyatosha." Also, the brand does not ignore the sports stars, who rightly think that the clothes of Cerruti 1881 bring good luck.
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Collections of Cherruti
Firm Cherruti has created three directions in clothes: men's, women's and clothes for professional sports (unisex). To many collections in addition perfume was created. Thanks to the skill of Nino Cerruti, elegant snobbery entered again into fashion. In 1995, the brand Cherruti signed a contract with the team Scuderia Ferrari. In 2000, Nino Cherrutti sells a 51% stake to a group of Fin.Part investors who later bought out the rest of the business. In 2010, Cherruti again took part in the creation of collections and fashion show. But, unfortunately, at the beginning of 2011 the leadership of the Fashion House Cherruti abandoned the women's clothing line.
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