Tiffany brand jewelry is considered the most sought-after among women. And if you fell a victim of these jewelry - do not think that now you are a shopaholic, and the fashion has finally taken you above. Throughout history, women and men, subdued by beauty and grace, recognized the absolute superiority of this brand over others. Because there are all the rest, and there is - Tiffany & Co.
The founder of the brand, Charles Tiffany, made the right bet at one time: they get used to the good quickly, but getting rid of this habit is extremely difficult. Jewelry Tiffany, having caught a man once on a luxury hook, is never released. They preferred royal families, first ladies, noble persons and bohemians of the whole world.
Few facts from history
Most facts and historical dates today do not matter. It is important that the company began its history as far back as 1837, i.ะต. it has been almost two centuries in the jewelry market. There are several points that have become significant in the history of not only the brand itself, but the whole world:
- In 1845, when Tiffany & Co released their first catalog - Blue Book. And to date, the Tiffany catalog is an important element of the company's interaction with customers. This idea was later picked up by many brands.
- In 1851, it was the company Tiffany & Co that first adopted the silver sample standards in the ratio of 925/1000. This means that in Tiffany's silver ornaments of 1,000 parts by weight of the alloy - 925 pure precious metal and the remaining 75 other alloys that are added for the fortress. This can be copper, zinc, germanium, platinum or silicon.
- In 1904, the designers of the brand make another breakthrough - they develop and produce the Tiffany engagement ring with a diamond slightly raised above the rim. Subsequently, Franklin Roosevelt will present it to his young bride and, thanks to this, the ring will become a cult of its kind.
- In 1907, Tiffany & Co participated in the creation and approval of a single weight determination for gemstones - karata. And the purity of their platinum (900) is so high that it was officially recognized as the state standard of this precious metal.
Famous collections
The Atlas Collection . One of the iconic collections of Tiffany jewelry. It was first introduced in 1995. The source of inspiration for her was the Greek god Atlas (Atlanta). Laconic Roman numerals, flawlessly verified graphic elements symbolize simplicity and constancy. Tiffany's ornaments of silver, yellow, pink and white gold are made . The collection contains all the elements: pendants, bracelets, earrings, rings (including engagement rings), watches and glasses. It is ideal for both everyday life and in addition to the evening toilet.
Return to Tiffany . A distinctive feature of this collection is the heart with a characteristic inscription. There is an opinion that the whole line is dedicated to those times when a person who found a decoration on the street Tiffany & Co, could take it to the store to disappear, returned to the owner. Now this sounds unlikely, but, however that may be, the form and the characteristic inscription unequivocally symbolize that sooner or later the heart of women will definitely return to Tiffany.
Tiffany Victoria . Very gentle and feminine collection. Decorated with delicate flowers, in the style of Tiffany's ornaments, cut diamonds in round cut or "Marquis" cut. The main material is platinum.
Accessories Elsa Peretti . Love, pure, tender and precious, like Tiffany's jewelry - is exactly what the illustrious designer Elsa Peretti wanted to bring to women. Sensual and at the same time laconic forms of this collection, surprise and conquer. "Contour" hearts symbolize an open heart.
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