To climb to the highest point of fashionable Olympus designers have difficult. The usual procession along the catwalk and quiet music is no longer surprising, so more and more often the collections are presented in the form of shows. Brands Kenzo x H & M decided to follow the same path by arranging crazy dances.
The guests of the show were having fun together with the models
The fact that in New York will be presented a new joint collection of brands Kenzo x H & M, it became known a few weeks ago. The show was attended by many fans of both brands, among which were actresses Elizabeth Olsen, Lupita Niongo, Rosario Dawson, Sienna Miller, model Iman, singer Soko, Princess Maria-Olympia, soloists of the rap rave band Die Antwoord and many others . All the guests tried to dress in the style of Kenzo. They could see bright playful dresses and blouses, skirts with a lot of frills, jackets with an animalistic print and much more.
The show itself was also breathtaking. Guests have witnessed how models, musicians and dancers dance to popular street music. The entire podium turned into a huge dance floor, where there was a place not only for the show participants, but also for the guests. The main conductor of all this madness was the director, photographer and the main "creative" of the 90's Jean Paul Goode.
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Representatives of brands commented on the collection
Of course, after such an enchanting show, the representatives of the brands gave small interviews. The first was Anne-Sophie Johansson, creative consultant for H & M, saying:
"I was amazed at the extent to which the collection changed. During the show, she just came to life, striking everyone with her colors, prints and energy! I am very pleased with the result. "
Next came Umberto Leon, creative director of Kenzo. He said these words:
"When we were preparing this collection, we paid attention to our archives. We found the creations of 1969, which Kenzo Takada released, the only Asian designer who so skillfully broke into Paris. This collection is a kind of dialogue with him. It is important for us that people never forget about it. By the way, it was he who proposed to do not just shows, but shows. Takada used at the shows sheep, dances and much more. "Read also
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It was also announced that the new collection will go on sale on November 3, and will delight customers in 250 stores around the world.
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