Russian clothing brands

Modern man is so arranged that he is much more willing to acquire a thing with a label in a foreign language than in Russian. For some reason, many consumers have a deep conviction in their minds that foreign clothes and footwear are much better than domestic clothes. Perhaps, there is some truth in this. But do not discount the fact that many Russian clothing brands take this into account and consciously make their logos and slogans in English. This is such a kind of subtle marketing move aimed at increasing sales.

Interesting Facts

Here is not a complete list of Russian brands of women's clothing , which successfully implemented this idea of ​​"camouflage" under foreign trademarks:

  1. Gloria Jeans and Gee Jay. The enterprising businessman from Rostov founded the company, all clothes are sewn mostly in this Russian city. The company is gaining serious momentum and is one of the leading among the Russian brands of youth clothing.
  2. Ostin. It is interesting that this label belongs to the same owner, a native of Russia, who founded an equally popular company called Sportmaster. And sports, and youth, and things in the style of casual went with a bang. This brand of clothing from Russia also feels great in the market.
  3. InCity. Founded in 2005 in Russia, this network is in demand with many women of fashion. There you can buy stylish and inexpensive clothes in youth, office and glamorous style.

Secret of success

Of course, these famous Russian brands of fashionable youth clothing owe their popularity not only to a foreign name. A wide range of models, convenient location of stores in large shopping centers, good value for money, discount card systems and regular promotions and discounts - that's what makes them so attractive to customers.