Recently, the famous Adidas brand launched an ambiguously original campaign in defense of authenticity and natural beauty. One of the models was the Swede Arvid Bistrem, who, like many other models participating in the promo, is the "icon of tomorrow."
Publication from arvida byström (@arvidabystrom)
Natural beauty
However, it was the photos of Bistrem that caused a stormy and scandalous reaction, which resulted in unpleasant consequences for the girl. In the photo, the model poses in the original Adidas sneakers with unshaven legs, which, of course, could not remain without comments. However, no one expected this reaction.
After the publication of photos, the model said that, in addition to unpleasant reviews and comments, she began to receive rape threats. A photographer from Sweden said that many insults to her are simply terrible. In the messages sent, she is called "an idiot and an ugly crap" and strongly advised to shave her legs.
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But the brave girl does not give up positions and under one of the photos laid out a record that she wants all good and regrets that many are deprived of a sense of adaptation to the outside world and the individual characteristics of each person.