All large companies are trying to form their own, certain image and good reputation. One way to create a holistic positive image of the company is a corporate style in clothing, which is mandatory for all employees. In this article, we'll talk about the corporate style of clothes and ways to look stylish and attractive even within the strict corporate style.
Importance of corporate style
The goal of creating a unified corporate style is to unite all employees into a single collective, emphasize the level of the company and create certain positive associations and stereotypes among consumers.
Well thought out corporate style raises the mood of employees, promotes productivity growth by increasing self-esteem, concentration, and collectivism.
Together with the quality of products and services, corporate style is a kind of business card of the company, promotes recognition and customer loyalty.
Clothes - corporate style
Creating a corporate style is a fairly tedious and responsible process. It should take into account not only the mental characteristics of society, but also fashion, climate, working conditions. Most often, companies go in a simplified way, instructing all their employees to wear, for example, dark business suits in conjunction with corporate colors accessories. In some companies, such instructions are residually detailed, take into account not only the color, style and style of clothing, but even the type of fabric, the color and shape of the shoes, and the haircuts of employees.
Many people mistakenly believe that the corporate style is the same as the business style of clothing. Meanwhile, the boundaries of corporate style are much broader. In some companies, for example, employees go to work in sneakers and jeans, and not in business suits. For some enterprises, uniform (uniform) is mandatory, for others it is enough to supplement a couple of details with the usual business dress code. Someone wears beige pants, some gray jackets, white collars or ties with company logo - lots of options.
If you are looking for a job and you have been invited to a serious interview for a job interview, it will be useful for you to take an interest in the dress code features for a woman and dress in the corporate style of the employer company.
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