Charlie Sheen became the face of the condom promotion campaign

Marketers of the trade mark LELO HEX have a rather original approach to advertising. As a representative of their brand of condoms, they invited an HIV-positive celebrity.

The other day a video with Charlie Sheen was posted on YouTube. The company LELO HEX invited the artist to sign a contract for participation in educational activities, when it became known that he had HIV.

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Five seconds of awkwardness can save lives

In a short video, Shin discusses with the camera what problems adults face in the bedroom when it comes to choosing contraception.

"People believe that condoms reduce the pleasure of intimacy, that their use causes inconvenience. Believe me, some five seconds of confusion can be tolerated, and this time will save you from a deadly threat. "