Advertising campaign with Britney Spears for Kenzo criticized for excessive retouching

About six months ago it became known that the 36-year-old singer Britney Spears became the face of the Fashion House Kenzo, taking part in the photo session of the collection La Collection Memento N ° 2. And so, yesterday, on the Internet, the first pictures of what kind of clothing would be for summer-spring from the famous brand appeared. And if the collection of claims has not arisen, then the main character Britney Spears, almost no one recognized.

Britney Spears without Photoshop

Fans criticized photos with the singer

Represent the collection of new clothes Britney Spears had before the legendary photographer Peter Lindbergh. Rumor has it that he is not only a master of his craft, but also an excellent specialist in Photoshop. This again became known after the pictures with the famous singer appeared on the site of the brand Kenzo. Peter has so carefully processed the image of Spears that it has changed beyond recognition. Fans could not believe what they saw, so social pages filled with various negative reviews about the excessive use of retouching.

Britney Spears in advertising the collection of La Collection Memento N ° 2

Here are some comments you could read on the Internet: "I can not believe in what I see. If I did not know that Britney was involved in this advertising campaign, I would not have recognized her. Look at her. Is this her face and figure? "," I knew that Photoshop works wonders, but why change people to that extent. Britney looks like some model, but not herself. As for me, then in general there is not a drop of similarity. Why invite stars for advertising, if then their appearance changes beyond recognition? "," To be honest, Spears, who represents a new collection of clothes from Kenzo, looks much better than the one that is in life. Peter Lindbergh and his team worked brilliantly with retouching. It's a pity that Britney completely lost her face, "etc.

Despite such formidable comments under the photographs of the advertising campaign, the representative of the Kenzo brand decided to write his opinion about the images:

"This time our collection is filled with various denim. For us it was very important that it was represented by a legendary personality, which is associated with all this style. Looking at the various nominations, we stopped at Britney Spears, who gladly agreed to take part in the shootings. The singer perfectly coped with her role and beautifully presented the collection. For us, Spears is the queen of denim and the icon of this style. "
Spears is the queen of denim
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Collection from Kenzo turned out very colorful

As for the novelties from the brand, presented in the La Collection Memento N ° 2, here the creative directors of the Fashion House Carol Lim and Umberto Leon went on the rampage. They presented not only different versions of jeans products: swimsuits, jackets, jeans, raincoats and dresses, but also other clothing options that can be worn with classic denim. So, for example, Britney introduced an interesting green short length sweatshirt, high boots-stockings with lacing, caps, leggings and much more.

Here are such raincoats offered by the brand Kenzo