Everyone, without exception, strives to improve his life in any convenient way for himself, and often what satisfies one, for another may seem like a mere trifle. But what really motivates us to act in this way, and why do we choose this path for ourselves, and not the other?
The answer to these questions lies in the social motivation of the individual , which is the acquired with the time, human needs. It is about these powerful forces that are able to control the behavior of a person we will tell in our article.
Motivation of social action
We strive to dominate the society, with the help of power, material wealth, we want to comply with the accepted principles of morality and receive the approval of others. These desires also generate the need to increase their social status, increase the amount of income, prestige, rewards for work. Any supermarket salesman, dreams of a director, a nurse in a hospital wants to become a doctor, a soldier a general, and a subordinate a manager. Such a social motivation of a person contributes to its self-affirmation, encourages a person to achieve a higher status in society.
The strongest motivation for a person's social actions is obedience to authority, execution of orders of the elders, observance of the laws of power, even if they are not always favorable for us. So, for example, according to the order of the director, workers of enterprises lower dangerous substances into reservoirs, knowing that this harms the environment.
Another kind of socio-psychological motivation is the desire to reach the level of famous, popular and successful personalities. This is manifested in the imitation of young people idols, copying the model of behavior and style of singers, actors, politicians, etc.
Proceeding from everything, the conclusion arises that the ratio of social motivation and rational behavior of a person are interrelated concepts in which the desire of the individual grows into needs.