He enchants with his captivating, carries away into a world of dreams and dreams. With him, every girl turns into a goddess. 2015 is rich in novelties, among which the palm should be given a new fragrance "Chanel". And it's not just an unrivaled combination of notes of grapefruit, cedar, jasmine and vetiver, but also an advertising campaign that, like previous perfumes, is based on allegory.
New fragrance "Chanel" for women - 2015
Already for 10 years the fashion house Chanel expands its perfume line, creating more and more new fragrances and hair care products. In the spring of this year, the world saw the novelty of the collection - Chance Chanel Eau Vive.
Olivier Polzh, the son of the famous perfumer Jacques Polzha, took part in the creation of this fragrance. It would not be superfluous to mention that Olivier made his debut in Chanel with the niche creation of Chanel Misia.
The new fragrance belongs to the group of floral woody-musk:
- top notes: juicy citrus, red orange and grapefruit bitterness;
- medium notes: white musk, sweet jasmine;
- Base notes: iris, vetiver and white cedar.
The most audible notes of the new female fragrance of 2015 from "Chanel" are citrus and white musk.
It is important to mention the description of perfume packaging. As you know, the great Coco Chanel believed in the signs of fate, and therefore the round bottle represents the wheel of fortune, and the lid is the dice. Thus, for each of its owners, the fragrance will become a kind of talisman that brings good luck.
The new fragrance of Shanel - advertising campaign of 2015
The creator of the mini-film about Chance Chanel Eau Vive was the world-famous director Jean Paul Good, famous for his shocking portraits of Karl Lagerfeld and pictures of Naomi Kembell .
This year, the action of the commercial takes place in bowling, where the main character is a bottle of fragrance. The girl who knocks out their strike, thus proves the previous collections, which is no worse than their predecessors.