The history of the formation of the ADIDAS Company is not devoid of either adventurism or drama. The Dassler family, having decided to start sewing sports shoes, initially used old car tires for the soles of their products. After the Second World War, the Dassler brothers decided to split the family business. Adolf Dassler used his own name in the name of his company, and since then the Adidas Company has been a constant competitor to the Puma Company, one of the founders of which was the second brother, Rudolf Dassler. Although it should be noted that this competition has only benefited the supporters of active lifestyles, forcing both producers to steadily improve the quality of their products. The next confirmation of this was the display of sportswear "Adidas 2014" at the London Fashion Week.
Adidas - new items 2014
The main trends in the development of the sports fashion echo the same basic fashion trends, which was clearly demonstrated by the London display of "Adidas 2014". The show left a feeling of extravaganza as a form of presentation (modern show with spectacular color music, elements of acrobatics and original plastic), and the content of the collection itself (in their models the authors managed to combine impeccable style, traditional functionality and spectacular design). As for the main trends of sportswear and footwear this year, here we can observe a balanced mix of tradition and modern innovations:
- One of the most notable trends of Adidas in 2014 is the multilayeredness. Shorts and skirts are dressed over the elk, and the tops are combined with more voluminous T-shirts. Most of the things in the line fit perfectly together, making possible any experiments and combinations.
- Basically, the models are created in the style of unisex , but there are frankly feminine little things with transparent inserts, interlacing straps or a shortened style.
- In terms of color schemes, vivid shades of burgundy, pink, lilac, and blue colors predominate. And the color combinations are quite diverse: a bright "top" in combination with a dark "bottom", or vice versa; or the traditional Adidas two strips in the mentioned tones on a black or white general background. The same color solution is also observed for shoes: Adidas 2014 sneakers are distinguished by a bright two-lantern in combination with the same color laces that look youthful in style and style. However, along with the "juicy" colors, designers actively use both the classic black and white palette and, in this year's fashionable, a range of pastel tones. In favor there is also a cage-tartan, two-color vegetable prints, there are fewer graphs and camouflage.
Adidas - spring-summer collection 2014
Collection Adidas spring-summer 2014 is a stylish and functional selection of light clothing (raincoats, windbreakers, sports suits, dresses shorts and skirts), summer shoes, swimsuits and hats. One of the most fashionable images of the summer collection was a pink floral print on a white background on raincoats and windbreakers, as well as a summer lightweight version of a sports suit. For the warm season, sports pants were transformed into elegant capri pants, and the jacket received short sleeves. Among the sneakers Adidas 2014 dominated by models on the wedge (do not forget that this is a "walking" option, and for sports they will not work), both bright and pastel colors with perforations or shiny inserts, and for sandals the same floral print is actual in a white-blue or white-pink color scheme. In bathing suits, triangular cups are traditional for the brand, and dresses and skirts are made in the colors of the top ten this year.
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