Thousands of companies around the world produce textile products, but few of them can boast of a half-century of experience in this field. The Norwegian brand Helly Hansen is one of such companies. It was founded in 1877 by Helly Hansen and his wife Maren Margaret. Hansen knew very well what characteristics clothing should wear to wear under extreme conditions, as he was a captain for a long time. Innovations and technologies introduced into production, led to the fact that Helly Hansen's clothing began to enjoy incredible demand from seafarers, fishermen, keen on sailing and alpine skiing. During the first five years of work Hansen managed to realize more than ten thousand units of production. Already in 1878 the company became the owner of the diploma for outstanding successes at the exhibition Paris Expo. Since that time, specialized Southwestern, storm and Helly Hansen jackets have been exported to Europe. The products of the Norwegian brand were originally intended for survival and rescue in severe natural conditions. Today, the successors of the Hansen family business significantly expanded the range. Helly Hansen produces footwear, casual and outerwear, which is of high quality and functionality.
Clothes for extreme conditions
It is quite easy to explain the success of Helly Hansen. The clothes produced by the company are incredibly practical and wear-resistant. If the first fleet of Helly Hansen was impregnated with linseed oil that did not allow moisture, modern models with water repellent properties are a revolution in the textile world! At the end of the 20th century, Helly Hansen's technologists created a special coating for the 3-Layer System, and in 1949 - the finest polyvinylchloride linen Helox. Thanks to the introduction of these technologies, the need to impregnate the top layer of clothing with oil has disappeared! An invisible layer of linen sewn into a jacket, coat, park or Helly Hansen raincoat, made the outer clothing invulnerable to the piercing wind, pouring rain and snow.
Another discovery in the world of textiles and the production of specialized clothing was the invention of fibrous wool. This material served as a new insulating layer, which provided the outer clothing with heat. In addition, the fibrous wool significantly reduced the weight of jackets and windbreakers. Employees of the world's leading companies engaged in extreme work, appreciated Helly Hansen's clothes.
Clothes for life and sports
The introduction in 1980 of technology Helly Tech significantly expanded the audience of the company Helly Hansen. From this moment the clothes became light, breathable, waterproof and at the same time beautiful. Those who are fond of sports and lead an active lifestyle, hastened to acquire this stylish clothing. A few years later, she was chosen by city dandies. Men's jackets became pioneers. Despite the fact that they were quite tough, the mods of the northern regions of the UK hurried to acquire a practical new thing. A little later, laconic Helly Hansen jackets entered the fashion, providing the brand with boundless love of the masses.
The products of the Norwegian company have long since disappeared from the narrow specialization, as it was before. The use of hydrophilic and microporous technology - is this the reason for success? Today, besides outerwear, Helly Hansen produces shoes, sneakers , boots that remain as solid as their "predecessors", produced in the last century for those who lived on the verge of a raging element and the will to win.
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