Sophia Loren and Dolce & Gabbana continue their successful cooperation, 81-year-old actress introduced the novelty of the brand - floral perfume Dolce Rosa Excelsa.
Advertising campaign
Total planned release of three commercials, directed by the winner of the "Oscar" Giuseppe Tornatore. Now one of them is available on YouTube, it's called Rinascita, which in Italian means "revival".
The musical accompaniment to the video was written by the famous Ennio Morricone. The shooting process took place in Sicily.
Overhauling
Mother, performed by Lauren, and her five muscular sons, according to the plot, are busy restoring their estate. They destroy the dilapidated walls of Villa Valguarnera, restore frescoes, cover the roof and cut tree branches.
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Dolce Rosa Excelsa
Sales of toilet water start in the spring. According to the idea of the creators, the fragrance embodied the fervor of temperamental Italians. The pyramid of spirits consists of papaya flowers, white amaryllis, neroli leaves, water lily, narcissus, African rose hips, Turkish rose, musk, sandal and cashmere.
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