Sometimes the ban on advertising works to promote the brand much more efficiently than even the most creative projects with an unlimited budget.
That's why many want to go beyond the established framework, tickle the public's nerves, cause shock and awaken secret desires ...
Do you know who managed to do it better?
United colors of Benetton
The image of the cemetery with the graves of soldiers killed in the Second World War, according to marketers from United colors of Benetton, should remind us that we are all equal. The advertisement was released in 1991 during the war in the Persian Gulf.
Well, on the occasion of the Summer Olympic Games in Sydney in 2000, Benetton Group decided that you can not imagine a more original logo!
The British Committee on Advertising Standards considered that such an advertising campaign of cold delicacy with the slogan - "Ice cream - our religion" infringes on the feelings of consumers, and especially if they are Catholics by faith!
But the forbidden religious subjects could not be stopped - in 1992, United colors of Benetton excited their customers!
And it seems like a dangerous game on the contradictions has become the brand favorite!
Sisley
It is quite logical that Sisley will take advantage of the beaten path of his elder brother - Benetton Group and present his vision of the brand in the form of piquant and even sobering photos!
And so the model Josie Maran poses in front of the lens of Terry Richardson for the new poster Sisley in 2001!
Calvin klein
Designer Alexander Wang did everything to make his collection of denim for Calvin Klein become emm ... .visually teasing!
Supreme
And how do you like the page from the catalog of sportswear and accessories Supreme? By the way, before the lens of cult photographer Terry Richardson model Vanessa Visley.
Diesel
Well, in 2007, feminist organizations merged in a single impulse to fight the new advertising campaign Diesel! The main arguments against Diesel "Foursome" are tasteless sexism and brazen chauvinism.
Yves Saint Laurent
Couturier Yves Saint Laurent was a bold provocateur and a daring innovator in every creative step - he was the first to launch black mannequins on the podium, and then he first posed naked for the advertising campaign of the perfume "Pour Homme".
There was scandal (large and very large) advertising campaign and women's fragrance from Yves Saint Laurent - "Opium" with nude Sophie Dal on the poster (1977) and the slogan "For those who depend on YSL." It turns out that in the US market this perfume boycotted activists frantically, making it even more popular, and customs officers and border guards simply could not miss this product because of questionable labeling ...
But further - even more interesting ... Already after 30 years, Tom Ford, who headed the Fashion House YSL decided to reproduce the brave step of the genius Yves Saint Laurent and launched the advertising poster of the fragrance "M7" with the naked vice-world champion in aikido Samuel de Cabber!
By the way, most glossy publications decided to publish only the "light" part of the advertising image, where Samuel is represented ... only to the waist (and we'll see it one more time).
Since then, Tom Ford has "stymied" more than once ...
Just look at his provocation of a name flavor!
Gucci
But after Tom Ford teamed up with iconic photographer Mario Testino for the Gucci advertising campaign in 2003, their "G" point will be remembered for a long time and will be called the most insignificant, brutal and humiliating for women!
Dolce & Gabbana
Surprisingly, this is an advertising photo, which is currently full of glossy publications, just a couple of years ago strictly prohibited from publishing in Spain. It turns out that the national feminist organization felt that the model of Alessandro Ambrosio in the advertising campaign of the Italian luxury brand Dolce & Gabbana was caught in a group rape scene!
American Apparel
And would you wear bright stockings and tights of the brand "American Apparel", knowing that their advertising campaign is represented in this way?
Miu Miu
Well, this advertising poster of the Miu Miu brand by the photographer Stephen Maizel seems to be mired in arguments and scandals for a long time! Incredibly, the Agency for Advertising Standards recognized the 22-year-old Miya Got in the photo as "a child dressed as an adult in a sexually inviting position" and the frame itself as an "irresponsible crime"!