Fashion House Dior in full preparation for the presentation of the new perfume Miss Dior Absolutely Blooming. However, this time the advertising campaign will not be limited to only beautiful photos from the photo session. For a greater interest of potential buyers, the brand decided to create a short film about raw materials used to create perfume.
The main role was invited to Portm
Natalie with the fashion house Dior has been cooperating for several years. She is the face of the brand, and took part in various advertising campaigns, but for the first time she will appear in the film.
Not so long ago, the documentary mini-series Miss Dior Web Documentary, in which the fashion house opened the veil over the creation of the legendary fragrance Miss Dior, appeared on the screens. The film liked the viewer and, as expected, was interesting not only to potential buyers of perfume, but also to connoisseurs of perfumery art. In the continuation of the series, the brand decided to shoot a short video in which viewers will see the creation of a new fragrance line Miss Dior. Now the trailer has appeared on the Internet. Looking at it, it becomes clear that the shooting is taking place on the plantation of roses, from which Miss Dior Absolutely Blooming is produced. Francois Demachy, the chief perfumer of the fashion house Dior, tells Portman about how many colors to create one bottle of perfumed water, shows plantations of roses, tells how to tear flowers, and also dedicates the actress to some subtleties of creating fragrance.
Francois Demachi in the video says these words:
"To create one kilogram of perfume you need to collect about 300,000 colors. And for these spirits only sentiphylia, a sort of roses which possess soft, honey and sensual aroma approaches ".
The release of Miss Dior Absolutely Blooming perfume is planned for September 2016.
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Fans already rated the video
Apparently, the authors of the video tried very hard to convey to the viewer all the splendor and airiness of the fragrance, because the reviews say exactly this. Here's what the fans wrote on the Internet: "Advertising is amazing! I, like Natalie, wanted to plunge into the collected roses, "" It just smells of the roller. I do not know if I like it or not, but I want to smell it "," Magic advertising, and Natalie with flowers are just fluff! The creators have tried very hard to make the video airy and very beautiful, "etc.
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