Emilio Pucci

Emilio Pucci is a treasure of Italian fashion! The main feature of the brand is colorful and unique prints. Famous drawings are an invariable symbol of the brand. All models from Emilio Pucci attract to themselves with their refinement and originality.

Biography of Emilio Pucci

Marchese Emilio Pucci di Barsento was born on November 20, 1914 in the Italian city of Naples. He came from a wealthy family, he often traveled and rested at various resorts. One of his hobbies was skiing. For the sake of entertainment, he redesigned the design of his ski suit. In it, his picture came in the fashion magazine "Harper's Bazaar". It was after this that the incredible success of the young designer began. The famous company "Lord & Tailor" started to produce these suits in the USA. In 1949, the fashion designer released his first collection and opened a boutique in Florence. Thanks to Emilio Pucci, in the women's wardrobe appeared narrow, shortened trousers without a belt, shirts, sweaters of large mating. His models are incredibly bold and stylish. Such famous women as Sophia Loren, Jacqueline Kennedy, Elizabeth Taylor, Merlin Monroe were fans of his clothes.

In 1950, he presented the world with a collection of sportswear for tennis, golf and skis. In his models, Emilio begins using silk jersey, synthetics, flannel, velvet. In 1954, a brilliant Italian invented the trousers "Capri", which became popular all over the world. The length of these tight trousers was up to the knees, there was also lightning from the side. Basically they were intended for recreation.

In 1959, Emilio created a dress for his bride. It was created from a particularly light fabric, which later became known as "Suzi Silkitay". It was thanks to this fabric that Emilio earned millions and became the richest and most successful designer. The Pucci brand has become synonymous with elegance and luxury.

However, in the 70s and 80s the popularity of the fashion house began to fade. In 1990 the company passed into the hands of Emilio's daughter, Laudomia Pucci. The brand has released new collections of clothing, accessories and perfumes. So there were seductive stockings, tight leggings and stretch collars. Vivid iridescent colors, refined feminine forms, the use of new trends and technologies - all this has revived the former success and popularity. However, on November 30, 1992, the famous fashion designer died. For several years, Christian Lacroix was the creative director of the company. He continued to produce the clothing line Matthew Williamson, and from 2008 to the present day - Peter Dundas.

Emilio Pucci 2013

In the new collection Emilio Pucci spring-summer 2013 presents the original cruise line of clothing. A win-win option was to combine sports and classical styles with the addition of Chinese motifs. The main colors of the collection: black, khaki, yellow, green, white, muted red. Beautiful coats, army jackets, capers, skirts and trenchi make a fantastic and vivid impression. Enchanted used fabrics: velvet, suede, chiffon, silk.

Dresses by Emilio Pucci

The fashion house presented exquisite dresses of different lengths. Most of them are decorated with complex gold embroidery, which depicts dragons or tigers. Luxuriously look sleeves dresses sewn from lace. Sexy-light shapes in silk or chiffon are diluted with a coarse leather belt. This style is suitable for girls with a daring character who prefer extravagance, not devoid of femininity. Shoes Emilio Pucci presented exquisite bright sandals on a high platform with intricate carvings. The decoration with leather belts gives a special piquancy.

Clothing Emilio Pucci always awakens to attract its brightness and not repeatability. Celebrities such as Madonna, Julia Roberts, Jennifer Lopez, Naomi Campbell, Kylie Minogue and many others prefer the famous Emilio Pucci brand.