The other day the famous singer Beyonce really surprised her fans: she presented a line of sportswear, which she herself created. Work on the collection lasted almost 2 years, and was named "Ivy Park".
The dream that came true
Beyonce is a zealous fan of the creativity of designers of the trade mark "Topshop", and the plans for working in the fashion industry are very serious for the singer. That's why Beyoncé chose a businessman and British billionaire Philippe Green, who owns this fashion brand, for cooperation.
In her recent interview, the singer said that she had visited the idea of creating her collection of sportswear for a long time and did not give her any rest. However, thanks to Philip's support, the dream has finally come true, and the singer can proudly present her debut collection. It includes 200 different items: windbreakers, T-shirts, shorts, sweat shirts, leggings, tops and much more. When there was a question about who will represent the collection and appear in advertising, Beyonce offered her candidacy. The owner of the trademark "Topshop" liked this decision, and work on the advertising campaign began.
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Photoshoot turned out very successful
Thanks to the beautiful forms, the singer looked very harmonious in sports clothes. Especially spectacular was a picture on the rings. This is the first photo that Beyonce published in Instagram, with a link to the page of the new brand. In less than a day, the page received more than 70 thousand subscribers, which means that the decision to shoot the singer as a person "Ivy Park" is a good move.
Sales of Beyonce's debut sports collection will start on April 14, and you can buy clothes in NordStrom, TopShop, Zolando and many others.
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