Gap is one of the world's most famous clothing manufacturers. Born in America, Gap embodies traditional values: quality, style, practicality.
It is about the history of the development of the brand Gap and the characteristics of their women's clothing, and we'll talk about this article.
History of Gap
Jeans Gap - a real symbol and the main product of the company. The idea of the brand arose in 1969, when Don Fisher, the founder of the company, tried unsuccessfully to find suitable jeans in stores in San Francisco.
Together with his wife Doris, he decided to unite under a single roof a variety of models of jeans so that everyone could find a couple to their liking.
In addition, the first store of the brand was also engaged in the sale of music cassettes and vinyl records. Alas, to become the leader of the music market Gap failed, but in the fashion market the company quickly gained popularity. During the first year of its existence, the profit from the sales of Gap collections exceeded two million US dollars. Over time, more and more Gap stores appeared throughout America, and soon their network spread to other continents.
From a small family firm, Gap has become a giant of the fashion industry - Gap Inc. To date, the company has five of the most powerful mass brands: Gap, Piperlime, Old Navy, Banana Republic, Athleta. In addition to the chain stores, numerous online stores are very successful.
Gap in 2013 is an extensive international network of outlets, thousands of employees, its own staff of designers and constant innovations in both style and quality characteristics and functionality of clothing.
The assortment of Gap has significantly expanded - now you can find not only jeans, but also T-shirts, jackets, trousers, shorts, skirts, and Gap dresses. In addition to the usual line of jeans trousers, the range of Gap was supplemented with the goods of the lines GapMaternity (for pregnant women) and GapBody (underwear and clothes for sleep). In addition, there were separate lines of baby clothes babyGap and GapKids, instantly won the love of consumers through a combination of attractive appearance, quality fabrics and enviable practicality and functionality.
During its existence the company has repeatedly collaborated with many celebrities and fashion designers, conquered entire generations with its memorable commercials and slogans. Gap goods often appeared in Hollywood films, further stimulating the popularity of the brand.
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New collection of Gap
The influence of Gap on the development of modern understanding of style and fashion is undoubtedly very great: it was Gap that started the popularization of khaki trousers, free office style, relaxed chic. The designers of this brand also "made an effort" to create a new type of casual wear - casual, but stylish and sexy.
Designers Gap offer women of fashion in the summer of 2013 to wear colored trousers-khaki (khaki in this case - not a color, but a type of trousers), free polo shirts with funny prints and complement the image with ballet tassels and wide-brimmed hats. Well, this image fits perfectly into the main fashion trends of the summer, which means that popularity among fashionistas is assured. In addition, the summer collection Gap is full of various dresses (including stylish dress-cases , and free A-shaped sarafans).
The main fabrics of the season, according to Gap, are denim (and its lighter version is chambray), knitted and cotton fabrics (both monophonic and with prints or printed patterns).
In addition to bright cheerful colors, in the assortment of Gap a lot of classic and pastel shades.
Such a variety of options will help fashioners create a variety of images: from sports or everyday, to romantic or safari.
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