Kanye West is in constant search for self-expression, so the decision to try himself in the role of designer furniture did not surprise anyone! Marketers of the Scandinavian branch of IKEA with biting humor picked up the offer of the rapper and made an excellent advertisement on the topic of teamwork.
Kanye West's interview on BBC Radio One gave rise not only to the successful PR company of the Scandinavian furniture manufacturer IKEA, but also to a curious experiment in the life of the rapper. Kanye proposed in his interview the concept of the future project:
"We must work together!".
In the spring of this year, a rapper and successful businessman, visited IKEA's head office in the Swedish city of Elmhult. According to Kanye, the minimalist concept of the brand is perfectly combined with the ideas of development and its introduction in student hostels and colleges. The businessman is confident that practical and adequate in its price category furniture IKEA can win an excellent target audience.
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Battle between the PR managers of IKEA and Kanye West: who is whom?
Marketers IKEA did not stay away from the sensational interview and decided on an outrageous answer, in the style of Kanye West. On the official page of the brand in Facebook, they put a picture of a possible joint design project - a 6-bed "Yeezy". The comment deserves special attention -
"Hey, Kanye, we'd be happy to see what you can think of for us. We could make you famous! ".
The idea of signing the post is not accidental, IKEA hints at the video for the song Famous. If someone forgot, then it featured absolutely naked Rihanna, Kim Kardashian, Taylor Swift, Caitlin Jenner, Donald Trump and other equally bright personalities. At one time, the video provoked a loud scandal because of the phrase in the song "I made this bitch famous!" Addressed to Taylor Swift, which was taken advantage of by PR experts of IKEA in Australia.
While it is not known how the singer, known for his fervor, reacted, but they are sure that the answer will be just as bright!