The new model of L'Oreal brand Amen Khan was under the scrutiny of journalists and the reason was not the religious beliefs of the girl, but her racist statements about the Israelis! Representatives of the cosmetic company immediately stopped co-operation and conducted the installation of all the commercials, the model was "asked" to remove photos from filming from social networks.
In 2014, the girl allowed herself to Twitter emotional statements about Israel. Presented records instantly surfaced in all news feeds and became public, provoking harsh criticism and accusations of inciting hatred. Amen Khan hurried to apologize and published a post in Instagram:
"I sincerely apologize for their statements in 2014 to those whom they could insult and offend. I always advocated equality and I never wanted to discriminate against anyone. My decision to remove the old posts is not due to accusations of inciting hatred and hayters, but a proof that I have changed my point of view and want peace. The recent work with L'Oreal allowed me to take part in a terrific idea, the advertising campaign was devoted to a variety of cultures and traditions. I'm sorry that the project will continue without my participation. I regret that the positive message of the brand is now connected with the scandal and my name. "
In an interview with Newsbeat, a representative of L'Oreal also spoke out about the scandal:
"We are glad that Amena understands the seriousness of what happened and apologized for the publication. Our brand has always acted and stands for tolerance and mutual respect, that is why we were sympathetic to Amina's decision to stop cooperation. "
Western journalists claim that the decision was made not by the girl, but by the lawyers of the brand. It is known that the model removed all photos from the advertising campaign on January 22, the same day the photos disappeared from the official L'Oreal account in Instagram.
Beauty blogger Amen Khan became the face of the advertising campaign of the brand L'Oreal
Recall, the other day it became known that the cosmetic brand L'Oréal Paris decided on an unprecedented step, inviting as a model beauty blogger Amen Khan. She lives in the UK, is fond of fashion, professes Islam and piously honors tradition, always proudly wearing a hijab. Despite the outwardly pious image, Khan is one of the famous models and is often removed for fashion magazines, advertises cosmetics.
For the French brand, Amena performed in an unusual role, she told in an advertisement about the merits of the Elvive hair care line. Surprisingly, in the video story the model appeared in a hijab!
Amena was proud of the cooperation and enthusiastically told in an interview about the work:
"Few brands can afford such a challenge! Hair under the hijab is absolutely not visible, but not only respect for traditions, but also my voice is valuable. For Muslim women, hair, this is the embodiment of femininity, so we carefully look after them. I often use cosmetic care products, I am happy to do the styling. "
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Despite the fact that Amen Khan deleted photos, they managed to save many followers and left in personal use.