Advertising campaigns of many perfumery and cosmetic brands are built on the participation of easily recognizable favorite artists.
The creative director of TM Gucci decided to replace the actor Chris Evans, who appeared in all the commercials devoted to the promotion of the Guilty flavor. According to Alessandro Michele, Mr. Evans has become somewhat familiar to consumers.
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New image
Now his place will be occupied by Jared Leto, whose appearance is fundamentally different from the Chris Evans type. Oscar-winner for the role of the second plan in the film "Dallas Club of Buyers", a bright and shocking actor has already starred in a number of new promotional videos for the products of the Italian fashion house.
Their subjects are still a mystery, only some details are known: the shooting took place in Venice, to work in advertising. Summer changed the color of hair from pink to black, and the creative director of the brand, Signor Michele, directed the materials for the marketing campaign.
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